What is Brand Identity?

Brand identity” refers to the visual components of a particular brand. Often, we tend to think of logo design as being the most important visual part of a business, but there is much more to it than that — it includes colors, typefaces, shapes, and much more. When your branding and marketing materials match your logo design and each other, you form a cohesive message for potential customers to take in and begin associating with your brand.

When creating your logo identity and overall brand, it’s essential that you consider who you are and what’s important to you. Your mission statement, your values, and your unique selling points are just a few elements that should inform your brand build.

Why Do I Need Brand Identity Design?

Think of brand identity like a personality — without a personality, you wouldn’t be you. Your business needs brand identity design so that you can stand strongly in your image and make a lasting impression on your potential tour-goers; logo design is only the first step. As a top website design company, we see website after website that lacks branding identity, and it’s always the same outcome: without it, businesses simply don’t perform quite as well. Why, you ask?

A complete branding design builds trust, awareness, and connection. When you’ve taken the time to develop your brand identity to match your logo design, you create a cohesive brand to market.

With this cohesion, your past and future customers begin to realize that you’ve invested your time and effort appropriately. Once they trust you, you start forming a connection that you simply wouldn’t have without a brand build. This connection contributes greatly to your overall message: you’re the right company for them. Actions speak louder than words — convince them that you’re the best by showing them rather than telling them.

At Effective Websites, we’re design experts. Our website designs have always included graphic design branding and the branding package is the next logical progression. We’re excited to present this complete service that will provide you with all the tools you need for your digital branding.


As visual creatures with a knack for pattern recognition, visible continuity is key to registering something in our memory.


Your design is guaranteed to be unique and fit your company authentically.


Colors, patterns, and accents evoke human emotions, whether we realize it or not.


Show them you care enough to be worthy of them coming back.

What Is Included In Our Packages?

Corporate Identity Design

Logo design

Several sketches, logo options/varieties to choose from

2 revisions (1 live-assisted)

Original logo files, including formats such as: .jpeg, .png, .pdf, .svg and .ai

Branding Guidelines

Color palette & codes

Typography choices & font files

All logo variations in the formats: .jpeg, .png, .pdf, .svg and .ai

Logo permissions, do's and don'ts, etc.

Social Media Branding Kit

Icon images for your social media profiles

Cover/header images suitable for Google my Business, Facebook, Twitter, Youtube, etc.

Website Creation Combo Package

Brand Identity Package

Template OR custom website

Includes content creation, website build, and more!

Why Choose Us?

We’ve seen it all — the good, the bad, the ugly. We’re ready to give you priceless advice on what works and what doesn’t (as well as lay it out clear as day for you).

This is your company we’re talking about. Of course you need to be involved! With our combined expertise, we’re sure to come up with something stunning.

Nobody knows what kind of brand you want to create better than you. If we don’t get it quite right, let’s talk through it and come up with solutions.

How It Works

No project is complete without organization and a clear process. When you sign up for a complete logo design and digital branding package with us, we’ll take you by the hand and lead you step-by-step. As is our modus operandi, you’ll be actively participating in this process. Unlike any other branding agency, we interact with you and your company from start to finish so that we create a brand that speaks to you and your customers.

Check out the 4 simple steps below!
Select a Package

Select the package that best suits your needs. If it’s just our logo design and branding package you’re after, you can make your purchase online today!

Fill Out a Design Brief

Once you get in touch, we’ll be sending you a document where you can fill out the details of your business. This will help us gain a better understanding of the ins and outs of your company.

Receive Concepts

After a call discussing your design brief, our team will work on the initial concepts for your brand. They will then get those sent to you for review and feedback.

Approval & File Handover

Once you’re satisfied with how it’s all turned out, our team will add the final touches to your design and prepare all of the files for the handover.


Brand Identity Design Package

$995 USD

Get your logo design and branding done right. In this package, you’ll get a fantastic logo (and all the variations you’ll need), a unique color palette, a variety of fonts to fit your brand, and so much more.

Brand Identity + Template Website Package

FROM $2795 USD


Combine a logo design & branding package with a brand new templated website. Get in touch with us for more details!

Brand Identity + Custom Website Package

FROM $3595 USD


Combine a logo design & branding package with a brand new, CUSTOM website. Get in touch with us for more details!

Frequently Asked Questions

Can you improve my existing logo/branding?


Yes we can! One of our best traits as a team is the ability to work with what we’ve been provided and transform it into something truly great (just as we do with our website building services). We’re happy to take your existing logo and/or branding to the next level, along with the other extra goodies our packages offer!

I want advice on how to improve my company name/vision/mission statement, etc. Can you help me with that?


We’re a team of experienced designers looking to help you expand and create a brand identity that will be unique to you and speak to your clients. This refers uniquely to the graphic identity of your company. Anything beyond that, we recommend that you use a marketing or consultancy agency that specializes in those services. We’re happy to follow their lead!

How long does it take to complete a project?


Ideally, you will be a big part of the process, so this is in part up to you! If you are available and up for the challenge, we can deliver your branding identity package in 3-4 weeks.

I’m interested in your branding package, but I like the website I have already. Can I incorporate the new design into my current website?


Absolutely! With the branding package, we provide every single material that your web designer could ever need to implement the new designs on your website.

Will you set up my social media accounts for me?


Account set-up is not part of our social media kit. It includes design files to fill in your profile photo as well as your cover image (like on Facebook). Unfortunately, we do not offer any digital marketing services to maintain your social media at this time.

Ready to Get Started?

Sign Up or Schedule a Call with Us Today!