What is Brand Identity?
“Brand identity” refers to the visual components of a particular brand. Often, we tend to think of logo design as being the most important visual part of a business, but there is much more to it than that — it includes colors, typefaces, shapes, and much more. When your branding and marketing materials match your logo design and each other, you form a cohesive message for potential customers to take in and begin associating with your brand.
When creating your logo identity and overall brand, it’s essential that you consider who you are and what’s important to you. Your mission statement, your values, and your unique selling points are just a few elements that should inform your brand build.